Marketing Homework Help
Title: Unit 3 - Individual Project
Deliverable Length: 7-10 slides with in-depth speaker notes in MS PowerPoint
Description:
Please note: this is not the continuation of the same hypothesis used in your Units 1 and 2 IP assignments.
Part I
This assignment is framed around the concepts of data analysis and biases in Chapter 11 (Step 7) of the Sekaran & Bougie (2010) book. Click here to view the Sekaran & Bougie diagram on the research process.
For the first part of this assignment, consider the following case. A marketing firm is evaluating the possibility of using a series of product promotions for the population of Cook County, Illinois. However, these promotions are based upon the US National demographics from the 2010 Census data. There is some concern that if the demographics of Cook County Illinois are significantly different than the US National demographics, the product promotions would not work.
Download the Excel spreadsheet with the 2010 Census data sets for Cook County (Illinois) and the US National demographics from this link. Analyze and compare both data sets using the data analysis and biases concepts from Chapter 11 of Sekaran & Bougie (2010). Compare only those categories that you find are significant to your analysis in demonstrating whether the US demographics based promotions can or cannot be effectively used in Cook County, Illinois.
Create a graph that compares the categories from each file that you consider relevant. Create a 3-5 slide presentation with in-depth narratives in the speaker notes section that displays the graph(s) and analysis on how the Cook County demographic categories you chose differ from the national demographics.
Part II
In the second part of the assignment, based on your research findings of the first part, create a 3-5 slide presentation with in-depth narratives in the speaker notes section. You are to provide your advice as to possible business ventures to pursue in Cook County, for either the scenario 1 or 2 listed below.
Based on your analysis and interpretation from Part 1 of the assignment, research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker's notes section of the slides. Apply the standard of APA Style to the references section of your assignment, which should be your very last slide.
Scenario 1:
The marketing firm above has a request from a for-profit university that wants a recommendation on what new specific degree program should be pursued for the Cook County community.
Scenario 2:
The marketing firm above has a request from a development company that wants to know which specific businesses the stores should be leased to a new 5-store strip mall (small businesses) to be established within the Cook County community.
Be sure to include supporting documentation and references using the APA 6th edition. Remember to use the data file format for the formatting of the data sets you are using from the Census Bureau reports. This APA format, although not currently listed in the AIU-APA guide, is used to point to raw data by means of a Web address (use "Retrieved from") or a general place that houses data sets on the site (use "Available from"). If the data files are from a government Web site, the correct APA format starts with the parent organization, then lists the specific division or department that is housing the data. So, the appropriate format for the IP3 data which is found on page 211 of the APA Manual 6th edition (Rule Number 54) should look like:
Department of Commerce, U.S. Census Bureau (2010). US population demographics[Data file]. Retrieved from the American Fact Finder Web site
https://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
Of course you are using two data sets, so you should have an APA entry for each data set.
Your work MUST include a reference list. All research should be cited in the body of the speaker notes. Reports without citations may not earn any higher grade than a 'C' letter grade. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the presentation. Please note that if you have a source in your reference section, you need to cite it in the body of the paper per APA guidelines and vice-versa.
For additional information on Creating Graphs and Charts visit the online help feature of your spreadsheet or accounting software program or visit the following Web sites:
• Excel Chart Wizard Tutorial(https://www.fgcu.edu/support/office2000/excel/charts.html)
• Excel Help Page: John Lacher CPA (https://lacher.com/toc/tutchart.htm)
• Charts in Excel 2007 (https://www.fgcu.edu/support/office2007/Excel/charts.asp)
• Excel 2007 in Pictures: Create Charts (https://lacher.com/toc/tutchart.htm)
Objective: The Objective of the Unit 3 IP Assignment will involve the following Course Outcomes and Grading Criteria with their respective percentages for the Grading Rubric:
• Summarize the role of decision making in business. (10%)
• Apply the standard of APA Style to all research and writing tasks. (10%)
• Apply critical thinking skills to analyze business situations. (10%)
• Apply principles of quantitative and qualitative research to business cases. (20%)
• Use effective communication techniques. (30%)
• Recognize situations that present potential legal and ethical issues and develop solutions for those issues. (10%)
• Discuss the opportunities provided by technology for businesses. (10%)
Adhere to APA formatting and reference guidelines when writing your response. Additionally, your response should be free of grammatical errors, use complete sentences, and give specific details to support statements.