Assignment
Watch the video Linking Marketing and Pricing Strategy and answer the following questions:
Question One
• After watching the pricing video, refer back to the Are You Sitting on a Million Dollar Idea? video. Choose the most beneficial pricing strategies and suggest two ways in which this selection could potentially affect consumer adoption of the new product.
Question Two
• Provide a rationale for your response.
Question Three (just put in writing what one would say in the 1 minute video)
• Imagine that you are a manager at a brick-and-mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability.
• Upload a short (one- to two-minute) video using Kaltura to share your ideas. Note: You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note:
Your video must be professional and of academic quality.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.