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Subject dove soap brand assignment brand analysis paper

Subject: Dove soap brand

Assignment: Brand Analysis

Paper requires:

roughly 75 word abstract

SWOT analysis
branding overview
brand positioning
brand personality
competitors VS the brand

recommendations on how to make brand better based off of opportunity and threats from SWOT

conclusion

13-15 pages double spaced

resources must be cited and work must be original

APA format

brand-aid chapter 3 by Van Auken is a good reference.

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Marketing Management: Subject dove soap brand assignment brand analysis paper

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