Discuss the following:
Choosethe below organization:
Sky News Arabia
Analyzing the Organization in this assignment we are focusing on the context of the differences detected in the comparative content analysis. The focus of this assignment is the media organization and its structure and operation.
You will need to look for interviews published with the organizations employees, leaders or audiences. Look for news items about the organizational audiences from news sources. Conduct google search and google scholar search.
Analysis dimensions: your analysis should address the below key organizational areas:
1) Structure:all matters related to media system including its form of organization & finance, ownership, form of regulation, infrastructure, distribution facilities
a. Ownership model:
2) Conduct:manner of operation at the organizational level, including methods of selecting and producing content, editorial decision making, market policy, relations established with other agencies, procedures for accountability,
a. Style of governance
b. ethics and best practices
3) Performance:content, what is actually transmitted to an audience
4) Size of organization-number of employees- international offices &Diversity of their employees
5) Advertising revenues &Market position
a. Main competitors-any news about its profit- stand alone or part of a network
6) Audience analysis (quantitative and qualitative)
a. over time viewership-website traffic- access to content-social media shared content
b. geographic distribution-demographics
Important sources:
Industry magazines and publications through Lexus-Nexus.https://www.lexisnexis.com.ezproxy.aus.edu/hottopics/lnacademic/
Arab media and Society https://www.arabmediasociety.com/
https://stmjo.com/wp-content/uploads/2015/06/Arab-Media-Outlook-2011-2015.pdf