Assignment:
Product chosen is RubberMaid plastic bowls.
For this project, choose a product that is currently available in the country you live in and you want to market in another country.
Need to develop a portion of the strategic marketing plan that includes the following:
Identify the product you have chosen. Briefly describe the country in which you have chosen to market the product and why you selected that country. Consider and describe such things as the country's receptiveness to international trade, opportunities to trade with that country already in place, demographic attributes of the country's population and documented preferences of the consumers.
Explain how you will ensure that your product will be competitive with similar products already marketed in the country. Consider and discuss export restrictions, trade policy, consumer preferences and any aspects of the similar products or the marketing environment which are relevant.
Locate general information about the marketing environment in the country, and determine your marketing strategy. Will you use a differentiated product line, or will you offer the exact same product currently marketed in the US? Will you use the same marketing pieces, such as TV, radio, print ad, internet, viral marketing, internet marketing, currently used in the US, or different ones? Why or why not? Explain how these will be similar or different from the current strategies that are being used in your home country and why there are similarities or differences.