Questions
1. Starbucks has worked hard to act ethically and re-sponsibly. Has it done a good job communicating its efforts to consumers? Do consumers believe Star-bucks is a responsible company? Why or why not?
2. Where does a company like Starbucks draw the line on supporting socially responsible programs? For example, how much of its annual budget should go toward these programs? How much time should employees focus on them? Which programs should it support?
3. How do you measure the results of Starbucks's so¬cially responsible programs?
Attachment:- Star bucks case study.rar