Financial Analysis(Two paragraphs)
Paragraph on ratios(Profitability: ROA; Leverage: Debt -Equity; Liquidity: Current Ratio) of your company and ratios (same as for your company) of the industry, and comparison of your company's ratios to industry ratios.
Paragraph on your analysis of your company's ratios, and your analysis of the results of your comparison of your company's ratios to industry ratios.
Issue (One paragraph)
Specifically define the issue that you selected from your updated SWOT as the most important issue for your company.
Issue can be problem or opportunity.
Detailed support for your issue (should be sufficient to convince the CEO to take action).
Impact(s) (One paragraph)
What impact(s) does the issue have on your company's operations?
Impact(s) can be positive or negative.
Positive---How the effectiveness and/or efficiency of company's operations will improve if action on the issue is taken.
Negative---How the effectiveness and/or efficiency of company operations will be negatively affected if action is not taken.
Detailed support for your impact(s)