Task: Please use an article that discusses group and situational effects on consumer behavior and provide at least 600 words answering the following.
1. Summarize the article comparing how situational effects, such as atmospherics and other situational effects, impact the consumer buying decision.
2. With an eye on the article, discuss how outside people or groups affect consumer buying decisions.
3. Evaluate the effect of post-purchase feelings with respect to not only repeat purchases but how this might have an effect on other potential customers. How does the individual consumer's perception affect this?
4. How might a marketer use knowledge about groups and situational effects to influence the purchase of their products?