Significance of customer relationship management

Question

Question 1) What do you mean by Customer Relationship Management.

Question 2) Write down the objective of Customer Relationship Management.

Question 3) Why do we value the consumers?

Question 4) What do you understand by consumer attrition?

Question 5) Explain e-CRM in detail.

Question 6) What do you mean by life time value of customer?

Question 7) What do you mean by Activity Based Costing?

Question 8) Explain strategy in detail.

Question 9) What do you understand by data warehousing?

Question 10) What do you understand by market share?

Question 11) Describe the significance of customer relationship management.

Question 12) Describe the various strategies through which consumers can be retained.

Question 13) Write a short note on campaign management.

Question 14) Describe how the organization could equip the people to retain its consumers.

Question 15) Write a short note on the sales force automation.

Question 16) Describe the roles of internet in attracting and retaining the consumers.

Question 17) Give a detailed note on the role of Customer Relationship Management in the marketing of products and services.

Question 18) Describe the process of customer relationship management.

Question 19) “In hotels rather than frequent calls that is made by Customer Relationship Management department consumers are attracted towards a hotel because of the ambience, taste and price of the products’. Formulate appropriate strategies to improve marketing of hotel products with the help of customer relationship management.