Non Profit MarketingDiscussion board
Part 1
There are a couple of approaches to discussing the history of the nonprofit sector in the United States, one is to discuss from a tax perspective and this is relevant as nonprofit's are tax-exempt entities. The IRS produced a history of nonprofit's through its statistics of income group. Believe it or not this 31 page document is well-written and not in tax-speak so it is easy to understand. Read through as much as you can, if not all of it. Although there are very few nonprofit marketing texts out there, the ones that do exist would have used material from this source, especially for the accuracy of content here. IRS Nonprofit History If after reading this you are craving more history of philanthropy I highly recommend Philanthropy in America Oliver Zunz basically how a change in the tax code in 1913 was a catalyst for the expansion of philanthropy.
Another approach to looking at the history of nonprofit's in the U.S. is through the lens of the Industrial Revolution and the information contained in this paper from Indiana University Graduate School is an excellent overview of how the two are connected, Industrial Revolution Nonprofit Sector. Speaking of Indiana University their Center for Nonprofit Studies is one of the preeminent programs in the country for the study of all things philanthropic, we will be referring to information from this source throughout the semester Lilly Family School of Philanthropy at Indiana University. You may also find this Interactive Timeline interesting to use as viewed in dipity.
Now that you have read the history of nonprofit's from the IRS perspective here is current information available to nonprofit's from the U.S. Government, USA Gov Nonprofit. Why is this important for nonprofit marketing managers to understand, there are rules that affect the annual reports you will produce, there are of course tax incentives for individuals and corporations to support nonprofit's and maybe most important there are funds to be had from the government for nonprofit's. And, as you will practice later this semester nonprofit marketing managers may also write grants, or at the very least support grant writers with content.
An important component that comes with time is the assessment and evaluation of nonprofit effectiveness the Center for Effective Philanthropy is one of those organizations that has evolved over time. The Center for Effective Philanthropy pursues its mission through data collection and research that fuel the creation of assessment tools, publications and programming. Similar to creating marketing strategy - there is need identification, strategy creation, setting objectives, implementation of the strategy, and evaluation of its effectiveness.
One of the oldest foundations in the U.S. the David and Lucile Packard Foundation has been awarding grants for over 45 years. And this foundation addresses issues on a global scale, which has evolved over time, from giving locally, and nationally to foundations solving issues worldwide. We can continue to predict the expansion of nonprofit solutions on a globally.
As the nonprofit sector has evolved from barons of industry making great philanthropic contributions to society, the need has arisen for organizations such as Charity Navigator to guide the rest of us on intelligent giving. This video explains the genesis of this organization and the importance for organizations like it. How Charity Navigator started - Video
Since we are discussing the history of nonprofits here, one of the best ways to learn lessons from past is to use case studies to learn from what has already happened. I would like you to read the case study here about rather recent technology, and pervasive technology I might add. Case Study Text Messaging
Relevant Vocabulary:
Charity - an organization that collects funds, goods, or other voluntary contributions, for those in need.
Nongovernmental organizations - the commonly used term to describe nonprofit's that work internationally.
Philanthropy - a long-term rational investment in the infrastructure of society, such gifts made to construct university buildings, endow programs at those university's or create new charitable foundations.
Private Foundation - include all tax-exempt organizations and some charitable trusts.
Social enterprise - either operated by a non-profit organization or by a for-profit company, a social enterprise has two goals: to achieve social, cultural, community economic or environmental outcomes; and, to earn revenue.
Questions:
1.Please locate and share with us one nonprofit milestone from the Philanthropy Timeline.
2.You have probably watched the video on how Charity Navigator got started, and here is a follow-on article detailing its inception Question Everything Please go back and select one of the five nonprofit's you listed in Topic 1 and provide us 3 statistics you find about your chosen nonprofit. If you do not find your nonprofit here, explain based on Charity Navigator's criteria why that may be.
Here is the video of how charity navigator got started: How Charity Navigator started - Video
Here are the Non Profit organizations I selected:
United Nations Children's Funds (UNICEF)
World Food Program
Wildlife Conservation Society
Water org.
3. Continuing with the same nonprofit you have chosen for Question #2 read the case on texting from Americans for Wildlife Preservation
(AWP) to its target audiences. Discuss your views on the pros and cons of this type of technological marketing for your selected non-profit. And would texting from a nonprofit work for you - would you give more, donate more, be a better advocate for the cause?
Here is the case for the texting link: . Case Study Text Messaging
Part 2:
I need a reply/response to these discussion board answers. Just read the discussion board answers, and respond to the information you read. Just three to four Lines response each. Please I need good and quality response to these discussion board answers.
Robert Kneberg A
1. Passing of the Wilson-Gorman Tariff Act of 1894 set the stage for a rapid growth in non-profit organizations. It did this via establishing a tax-exemption status for charitable organizations which were organized and operated solely for charitable, religious or educational purposes. Interestingly, coupled in this act was the establishment of a flat 2-percent tax on corporate income. Thus laying the framework for companies to seek tax write-offs such as charitable donations and less honorable tax havens such as overseas banking in highly unregulated countries.
2. Big Brothers Big Sisters of America is classified as an educational organization. There are 350 agencies across all states and District of Columbia. Roots can be traced to 1904, when Ernest Coulter, a New York City court clerk, established Big Brothers to match caring adults with young people who were getting into trouble.
3. Unwanted texts can be seen as a type of an invasion of privacy. If texting as a trial marketing strategy were shown to yield strong results, then many organizations both for profit and not for profit would follow suit. Individuals could soon become overwhelmed with a non-stop stream of texts. Nefarious organizations would soon join the fray and the ability for people to determine between scams and litigate offers or requests would be soon become diminished.
References
Arnsberger, M. Ludlum, M. Riley, M. Stanton, (2008), A History of the Tax-Exempt Sector:
An SOI Perspective, Statistics of Income Bulletin, https://www.irs.gov/pub/irs-soi/tehistory.pdf
Big Brothers Big Sisters. (n.d.). Big Brothers Big Sisters Fact Sheet. Retrieved on August 30, 2016 from
https://www.bbbs.org/site/c.9iILI3NGKhK6F/b.5961429/k.5D70/Big_Brothers_Big_Sisters_Fact_Sheet.htm
Phillip Skaggs B
1. Please locate and share with us one nonprofit milestone from the Philanthropy Timeline.
The Wilson-Gorman Tariff Act of 1894 was the first known law that framed non-profit orgnizations as related to the tax code. It sought to make sure that individuals weren't trying to cheat the tax man, and so established that no individual could profit from a charity. The article states the act was declared unconstitutional by the supreme court in 1895, but this was due to tariff reforms more than anything related to charities. Later, in 1909, the Revenue Act made things official and better spelled out what constitutes a non-profit organization.
Arnsberger, M. Ludlum, M. Riley, M. Stanton, (2008), A History of the Tax-Exempt Sector:
An SOI Perspective, Statistics of Income Bulletin, https://www.irs.gov/pub/irs-soi/tehistory.pdf
2. The only US based charity on my list was the Salvation Army. Since it is a religious charity they are not required to file anything with the IRS. In that respect, there was no date available. I would say, though, that I would use this site before I donated.
3. I hate getting unsolicited texts. It's like an invasion of privacy for me. However, this generation and subsequent ones probably prefer this type of communication. If one could opt out then it would be better. Here in the UK, charities are now asking if people would do a monthly payroll deduction. I think that is just wrong, and puts me off donating.
Davina Williams C
1. Donorschoose.org This organization benefits public school teacher with funding needed for their classroom course. You can find schools and/or teachers to donate to in your local area using the search. This helps many teachers with the associated classroom cost and supplies not provided by the school itself.
2. Navy Marine Corp Relief Society, It's classified as a charitable organization. Their contributions are deductible, and they are independently affiliated.
• 86.9% Program Expenses
• They received $17,228,174 in contributions, gifts, and grants but overall received $24,945,127
• They were in a deficit of negative $5,360,130 for FYE 2014
3. Although I would consider text messaging a great way to reach out to supporters, for the organization I chose, I do not see the benefits from it. They do not often put out events that would need to get the word out. AWP is smart for using text messaging as a way to reach their followers as long as the text are not sent too often and are engaging.
Latoya Rice D
1. Please locate and share with us one nonprofit milestone from the Philanthropy Timeline.
The first National Conference on Black Philanthropy took place in Philadelphia, PA in March of 1997 (LearningtoGive, 2013). The conference, which was organized by the National Council of Black Philanthropy, had over 300 attendees. The mission of the National Council of Black Philanthropy is "to promote giving and volunteerism among African Americans, foster full participation by African Americans in all aspects of philanthropy, educate the public about the contributions of Black philanthropy, strengthen people and institutions engaged in Black philanthropy, and research the benefits of Black philanthropy to all Americans" (Bowser, 2005).
2.You have probably watched the video on how Charity Navigator got started, and here is a follow-on article detailing its inception Question Everything Please go back and select one of the five nonprofit's you listed in Topic 1 and provide us 3 statistics you find about your chosen nonprofit. If you do not find your nonprofit here, explain based on Charity Navigator's criteria why that may be.
I chose to look up Fight for Children, the Washington, DC non-profit aimed at improving the lives of children in low-income neighborhoods in the DC area by providing school leaders and teachers the training and tools they need to strengthen their schools and help all students succeed (Fight for Children, 2016). Fight for Children is listed on Charity Navigator and is potentially eligible to be rated, but has not been rated yet. Enough votes must be cast in order for Charity Navigator's analyst team to rate this charity.
Three statistics from Charity Navigator:
• NTEE Classification: Children's, Youth Services
• Classification: Charitable Organization
• Activities: (301) Fundraising, athletic or sports event; (602) Gifts, grants or loans to organizations.
3. Continuing with the same nonprofit you have chosen for Question #2 read the case on texting from Americans for Wildlife Preservation (AWP) to its target audiences. Discuss your views on the pros and cons of this type of technological marketing. And would texting from a nonprofit work for you - would you give more, donate more, be a better advocate for the cause?
Text messaging as a marketing tool can be very beneficial for many reasons, namely the amount of people who use mobile phones. I believe if a person is able to opt into texting from organizations of interest, it can be very helpful in keeping people connected to those organizations, their missions and how they could help. Texting campaigns allow the organization to get their point across in a short and quick manner. Having short, instant messages delivered to mobile phones will more likely get people to read them, as opposed to a long, drawn out email. Smart phones also allow for people to learn more buy clicking on embedded links. The cons would be frequent messaging or text messages that are sent "cold", which could be viewed as unwarranted and a nuisance. I believe a responsible texting campaign would work for Fight for Children.
Texting from a non-profit would work for me, especially if it was something that I opted into, because I would only opt into things that are of interests. I would be a better advocate and donate/give more because texting from a non-profit would allow for me to be constantly connected to the cause and the activities that support the cause.
References
Bowser, N. (2005). National Council of Black Philanthropy | Learning to Give. Retrieved from https://www.learningtogive.org/resources/national-council-black-philanthropy
Charity Navigator. (2014). Charity Navigator - Unrated Profile for Fight for Children Inc. Retrieved from https://www.charitynavigator.org/index.cfm?bay=search.profile&ein=521706059
Fight for Children. (2016). Fight for Children. Retrieved from https://fightforchildren.org/
LearningtoGive. (2013, January 10). Philanthropy Timeline. Retrieved from https://www.dipity.com/LearningtoGive/Philanthropy-Timeline/