Question:
How does international business achieve its internationalisation objectives?
Process:
1. Select one multinational corporation from top 200 MNC (Fortune's Rankings is available here. Please download the list and select your MNC).
2. Write a brief overview of the organisation and its mission/objectives related to international business(maximum 500 words for this section).
3. Select and then analyse the internationalisation process of an MNC in ONE country (e.g. MMG in Laos). (Approximately 1,500 words)
- Analyse the host country (some theories form this course will be useful)
- Explain and analyse the company's action (which entry mode? how? Why? Partners? Any factors affecting the entry mode?)
4. Experience/lessons Learned (Approximately 500 words)
• What insights did you gain about international business in the contemporary context?