Consumer Behavior
Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-written, 3- to 4-page paper, be sure to discuss the cues, or stimuli, represented in the ad.
Answer the following questions:
What are the possible responses that could be elicited from viewing the ad? Define the potential reinforcement for a customer who purchases the product upon viewing the ad.
How can the company continue to add value to the customer experience even after the purchase is complete?
Refer to the figures in our chapter reading regarding Proctor & Gamble's Febreze product for direction with this assignment.
Your paper should meet the following requirements:
3-4 pages in length, not including title and reference pages
Formatted according to APA Requirements
Include at least 3 outside sources.