Scope of consumer behavior

Question

Question 1: Distinguish between Customer and Consumer. Describe the scope of consumer behavior.

Question 2: Describe application of consumer behavior with respect to FMCG, Consumer Durables, Automobile and Communication

Question 3: Define the term market segment by understanding the consumer behavior.

Question 4: Distinguish between Holistic and Managerial perspective. Which is more relevant in present scenario?

Question 5: What do you understand by the word Culture, Sub culture and Cross culture understanding?

Question 6: Suppose that a manufacturer of ‘OATS’ is considering targeting school going children and their mother by positioning it as a healthy, nutritious breakfast. What cultural values and appeals should the manufacturer use to obtain the target consumers interested in the product.

Question 7: What do you mean by the term Social stratification and social class?

Question 8: How social mobility can effect in the reduction of social class difference? Why?

Question 9: Do you think opinion leaders can affect the purchase of insurance product? Why?

Question 10: What is meant by reference group? Recognize any type of social group which can affect an individual choice of health club/gymnasium.

Question 11: Describe any advertisement where advertiser is using a reference group or an expert to sell the product.

Question 12: Illustrate the difference between absolute threshold and differential threshold. Explain consumer loyalty?

Question 13: Describe the role of extrinsic cues and intrinsic cues in the perceived quality of:

a) Restaurant
b) Shampoo

Question 14: How classical conditioning concept of repetition is applied to the advertisement?

Question 15: Why are marketers interested in study of customer brand and store loyalty? Describe by taking illustration of any consumer durable product.

Question 16: Write short note on different theories of Attitude. Describe the link between consumer behavior and attitude formation.

Question 17: Describe diffusion and adoption process. Write a note on adopter categories with illustration.

Question 18: Describe:  
a) Howard Sheth Model 
b) Nicosia Model 
c) EBM Model

Question 19: Describe the role of CRM is in nowadays scenario?

Question 20: Distinguish between traditional and relationship marketing.