Reviewing global trends


Reviews global trends and what implications they present for marketing.

Change is certain in the rapid expansion of international markets. Discuss several major changes that have already occurred, and give examples to show your understanding. Include in this discussion your forecast of what an international marketing manager can expect in the future and what action should be taken to prepare for this continually developing future.

Make sure that you document and reference your information as necessary using APA format. Your final paper should be one to two pages and written in APA format meaning that you will cite references correctly, double space, use 12 pt. font, and Times Roman


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Business Management: Reviewing global trends
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