Assignment:
Review the case Bringing Digital to Wimbledon by JOHN T. GOURVILLE DAVID ARNOLD
The written synopsis should be brief, about 2-3 pages. It should highlight the main points, critically review consumer behavior issues and examine how the ideas can be applied to your business or any business in which you have an interested.. What I hope to see here is a consolidated discussion of the methods, concepts, and/or perspectives the articles all touch on and support. I do not need a book report, I would a demonstration of understanding of the various perspectives and ideas the articles showcase. To help with this perspective, students should end each articles with 2-3 new research ideas that were developed from the various readings.