Discussion:
Possible Recommendations for Starbucks:
Starbucks biggest growth is in its International segment.
Under Starbucks international strategy, it should transfer its core competencies and capabilities country to country.
Coffee beans are a significant input into Starbucks value chain and there have been wide fluctuations in the market prices of high-quality coffee beans Starbucks could mitigate this price.
Starbucks growth strategy in the saturated U.S. market should focus on getting additional penetration into untapped rural markets
What you think the Justification for this recommendations?