Review hoovers report on the national interstate, Marketing Management

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Review hoovers report on the national interstate

Question: Review Hoover's report on the National Interstate Corporation by using the Business Market Research Collection in the LIRN (see full reference below). After reviewing the full report from the perspective of the CRO, answer the following questions-

1. What ERM model would you recommendation for the company?

2. What benefits and limitations do you predict?

References: National interstate corporation. (2018). Fort Mill: Mergent.

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Marketing Management: Review hoovers report on the national interstate

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Marketing Management: Review hoovers report on the national interstate

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