Assignment Task: To write a research essay on Development Communication in the field of Agriculture, using
(i) At least three of the documents prescribed and
(ii) Two other articles, chapters or documents that you will search (at least one should be an academic publication e.g. an article in an academic journal, a chapter in a book by an academic or knowledgeable practitioner, etc.). Use keywords related to the topic to look for journal articles or scholarly publication.
The purpose of the Assignment is to provide a synthesis and a critical evaluation of the articles selected.
You are expected to discuss the roles, approaches, forms, tools and techniques of Development Communication in the field of Agriculture, in different parts of the world over the past few decades. The development communication approach adopted (Dominant paradigm, participatory paradigm, etc.) should be analyzed.
You are required to examine the uses, if any, of
- folk media, traditional mass media (radio, TV, print media, films, etc.), new forms of media, etc.
- infotainment and edutainment
- information and communication campaigns
The limits of the document published or of the case study should be addressed in your essay.
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