Reflect on a recent experience you have had as a


Discussion one 75-150 words

Reflect on a recent experience you have had as a customer.  Was the customer service a good experience or a bad experience? 

  • Describe the experience. Explain your feelings.
  • Now imagine that you are the manager of that department. As the manager, what would you say to the employee about your experience?
  • Write two things you would say to the employee's supervisor if you had the chance.
  • Reply to peers - Did your peers respond the same way you would have in that situation?
  • If not, what would you have done?
  • If so, why did you both have the same reaction?

Assignment one

Write a 2-3 page paper. In your paper document the steps you would take to organize a "focus group" for the product you are developing for this course.

Include a discussion on:

  • Who you would invite (and why)
  • What questions you would ask (provide 5 sample questions)
  • What information you hope to gain
  • How you would compensate the participants for their time

To complete this assignment - either conduct the focus group with family or friends or simulate that you conducted the research. Write at least two paragraphs of your findings. (These two paragraphs will be counted as part of the two page assignment).

Include a cover sheet and 2-3 references.

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Marketing Management: Reflect on a recent experience you have had as a
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