Select and provide reasoning to marketing e-commerce website - my chosen e-business is a service oriented website
Part 1: Ethical Research
Research unethical marketing techniques used in e-business
-Page Cloaking and Mirror Pages/sites
-Spam email
-keyword stuffing and irrelevant keywords
-spam blogs
-link farms and link bait
What are the consequences of using these techniques properly? Which can be unethical? which can be illegal?
Part 2: Site Application
After researching which techniques would be of great use for a service oriented website. Consider the target market and competition, select 3 techniques used to promote this service oriented site.
-Provide rationale for the choices
-Explain how to apply the techniques
-Create example of the technique for this service oriented site
-Analyze how this application is deemed to be ethical