Assignment:
Once you have conducted your market research, it is not enough to analyze and interpret the data. Often you will be expected to formally present your findings. Other times you will be expected to present your proposals for market research. While this class does not go into great detail about presentations, there are some fundamental principles that you should study and practice for the the real world. These principles were reviewed in last week's meet session and this week's readings.
You will use the following scenario to complete this assignment:
Kevin McKee is the chief marketing officer of Broadcorp Communication and is your boss. Broadcorp specializes in wireless, phone, mobile, internet and satellite services, including TV. Broadcorp offers internet at several levels of bandwidth, the best of which is quite fast. The company has a number of market strongholds. However, in an effort to increase market share, one of Broadcorp's competitors has offered a new level of bandwidth to customers in these market strongholds. The competitor's offer is very good up front--higher bandwidth than the best that Broadcorp offers and at a lower price than Broadcorp's top Internet package. Kevin McKee doesn't feel that the competitor can sustain the deal it is offering but thinks that Broadcorp should find out their customers' opinions about the services they are currently receiving. Such research, if done right, would help Broadcorp know if they should make any changes and exactly what those would be. You have been tasked to come up with a proposal for research that would help Broadcorp answer the questions it has about this situation.
Here is the scenario
1. Read and review the readings and suggestions for making effective presentations.
2. Read the scenario above and create a presentation wherein you do the following:
o identify an effective research question for this scenario and justify your thinking
o describe the research that would be required to answer the question; identify the methodology or methodologies and method or methods you would use; justify your choices
o describe the data that you would need to be satisfied that the question is answered
3. Create your marketing research presentation within the following parameters: