Part A:
1- After reading the First Chapter in Zero Moment of Truth page 16-29 on this link
https://ssl.gstatic.com/think/docs/2012-zmot-handbook_research-studies.pdf
2- Read this article https://drakedirect.blogspot.com/2012/07/shopping-cart-abandonment-rates.html, in 5 sentenses give me your thougths on how in today's world a brand can counteract this trend of increasing abandoment.
Part B:
1. "Crossing the Chasm" is a fantastic article. Do you think social media helps companies "cross the chasm" much easier than pre-social media days. Why or why not?
The article on this link- https://readwrite.com/2007/08/06/rethinking_crossing_the_chasm#awesm=~oGTKr0TU0sMQBT
2. Please tell me what cross shopping behavior means to you and when you have done that.
Part C:
1. Regarding the New Social CMO video, tell me the 5 key steps to guide your marketing and communication teams. Define each.
Video link- https://learn.hootsuite.com/student.php?ctg=content&view_unit=113
2. Regarding the "Redefinition of Traditional Media Models" with Todd Defren, Todd made major points in the interview. List the 5 of Defren's main points that most resonated with you.
video link- https://learn.hootsuite.com/student.php?ctg=content&view_unit=72