Question:
The branding strategy adopted by any organization today is very important to be able to maintain or gain competitive edge over its competitors.
(a) Define branding.
(b) Provide two importance of branding.
(c) There are different types of branding used by organizations in order to promote their corporate identity. State five different types of branding providing a brief description of each.
(d) Specify four main things that should be known about an organization in order to properly define its brand.
(e) State the different steps to follow when applying a brand.