Question :
(a) Examine how a feasibility study can be used by a Hospitality Manager.
(b) Briefly describe what aspects should be considered in a feasibility study.
(c) Compare and contrast two advantages of refurbishing an existing building with two advantages of developing a Greenfield site.
(d) Describe how a new property's unique selling point (USP) may be identified. Use a suitable example to illustrate your answer.