What is strategy? Discuss Whittington's four generic approaches to strategy. Which approach would be most suitable to Toyota?
Research has shown that there is an indirect positive relationship between the mission statement and performance of an organisation.
(a) What purposes does a mission statement serve and what questions does it answer?
(b) Ideally what should a mission statement contain? Support your answer with suitable examples.
(c) What should be done to secure the support of all stakeholders towards fulfilling the mission statement?
(d) Show the lifespan of mission and vision statements.