question 1managing innovation is a challenge to


Question 1:

"Managing innovation is a challenge to management...." Peter Drucker How can management effectively manage innovation?

Question 2:

"Without exception, the dominance and coherence of culture proved to be an essential quality of excellent companies".

Peters, T.J. and Waterman, R.H. "In Search of Excellence"

Describe the importance of organizational culture to the effectiveness of modern organizations.

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