Question 1:
Describe the effects of mass media on public opinion according to:
(a) The agenda setting theory
(b)The spiral of silence theory
Question 2:
Describe how the magic bullet theory, two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.
Question 3:
Describe the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media. Sustain with examples.
Question 4:
Discuss the early perspectives on media and society
a) The power of mass media
b) Communication and social change
c) The potential benefits of mass communication.