Question 1:
a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.
b) Describe how branding can benefit a tourism/hospitality organisation.
Question 2:
Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.
a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.
b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.