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question 1a distinguish between advertising and

Question 1:

a. Distinguish between Advertising and Public Relation?

b. Discuss the methods adopted by a Public Relation company in promoting the image of a destination in the eyes of prospective consumers?

Question 2:

A. Outline the market players and their roles in the tourism business?

B. Critically analyse how the models of business communications illustrated below represent consumer behaviour - ?

AIDA Models ( Awareness , Interest, Desire and Action)
Howard-Seth Model
Maslow Hierarchy of Needs
Reference Groups

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