Question 1 Explain the components of learning and also classical conditioning theory in brief
Question 2 Briefly discuss the decision-making models(any three)
Question 3 Write a short notes on the following-
A. Forms of Motivational conflict
B. Forms of Defense mechanisms
Question 4 Describe the levels of consumer decision making while buying
Question 5 Discuss the influences of the reference group and Applications of reference group in a company
Question 6 Explain the five categories of Adopters in innovation process