Case Study:
The Quest for Competitive Advantage: Apple vs. Microsoft
Question 1: How much longer do you think Apple can sustain its competitive advantage (not just over Microsoft, but in general)? Explain.
Readings
Rothaermel, Chapter 5: Competitive Advantage, Firm Performance, and Business Models
Welch, "Strategy for the Small Fry"
Chakravorti, "Finding Competitive Advantage in Adversity"
Optional: a quick and easy guide to competitive advantage https://www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828