Purpose of healthcare marketing


ANSWER THE FOLLOWING IN 1 TO 2 PARAGRAPHS AND FOLLOW APA FORMAT:

Explain the history and current purpose of healthcare marketing. The following questions will help to guide the conversation:

Q1: When was marketing first introduced to the healthcare field?

Q2: In today's environment, does healthcare organization use marketing as a way to change their public perception or to increase revenue?

Q3: Are negative actions (ex: employee terminations, healthcare fraud) promoted quicker than positive (ex: company donations, saving a sick child) appraisals? Why? Can a good marketing campaign improve a terrible image?

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Marketing Management: Purpose of healthcare marketing
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