Public Relations: Use of a Press Release, message, content and purpose
Since GGI has very little or no market recognition, you decide to explore Public Relations and discuss it with senior management. Public Relations is communication with the public, or even internal to the company, that promotes a positive image for the organization or brand.
Choose a Fortune 500 company and visit its website. Search for Press Releases and read two or three of them. Take notes on the following:
What is the general context of the Press Release (PR)?
What was accomplished in the communication?
Consider more than just the obvious message.
Were the press releases related in any way to each other or to major news or industry trends occurring at that time?
Did the company send a consistent and coherent message?