Question: Study two franchisees in two different industries (or sectors). Then, evaluate and compare the "vertical restraints" of the two industries / sectors for the purposes of assessing the consequences of these provisions for strategic decision making.
In this age of globalization, boundaries between firms and boundaries between markets are hardly ever distinguishable. Corporate strategies therefore have to be multidimensional and multifaceted. It is a widely held belief by non-economists that outsourcing is as valuable a strategic choice as vertical extension. Argue for or against the notion, citing examples to support your position.