Provide a business situation describing a company's product and general business strategy, complete the actions below:
o When the company's product is sold in the US, give an example of each of the marketing environment forces, the impact on marketing the product (positive or negative), and recommend how the company should take advantage of/ respond to each example.
o Assume the company is planning to introduce the product in a new foreign market area, __ (instructor designates the country)____. Recommend an overall promotional (integrated marketing communication) strategy to support the market entry (major actions, general sequence). Outline at least one marketing (distribution) channel that could be used to reach buyers in this foreign market. Provide supporting rationale.
o Use 2 data sources to support your recommendations for the foreign market (background information on the foreign market).