Problem:
A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it.
Write a mini-marketing plan that addresses the launch of the site and the maintenance campaign.
Discuss the plan to decide what steps need to be taken.
Advertising: Describe the launch and maintenance of the proposed advertising campaign.
Promotions: Describe any promotions that you think should be run (such as sales, discounts, or bonuses) to existing customers who refer new customers.
Add references and cite A and PA style.