Assignment:
Write an online branding proposal for Premier Portraits. Your proposal should address at least the following points:
1. Who specifically should Premier Portraits target with the new branding message?
2. What product should Premier Portraits really offer to this market?
3. What value should the company's online presence deliver?
4. What should the brand equity building focus on?
5. What are the possible communications methods to use in order to achieve the brand equity the company desires?