Task: The project that you are working on has progressed to the point where you have identified the key management and end users in the effected organization and have scheduled the initial interviews. Over the next two weeks you interview 10 different users asking the same set of questions of the management team and the associates. Upon analyzing the results you find that the requirements identified by the management team are diametrically opposed to the requirements identified by the associates.
Q1. Should you be concerned and if so how much?
Q2. Would you report these results and move on to the next step of the analysis?
Q3. Is re-interviewing the users to drill down deeper an alternative?
Q4. Do you have any conclusions about this group?