Problem is continuous process in product development cycle, Marketing Management

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Problem is continuous process in product development cycle

Assignment:

Solving customers' problems is a continuous process in the product development cycle. Ideas to solve these problems can come from various sources both internally and externally. Why is it that some very successful product ideas and solutions come from the average consumer and not from the engineers in the research and development lab? Does research and development tend to over analyze new product ideas?

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Marketing Management: Problem is continuous process in product development cycle

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Marketing Management: Problem is continuous process in product development cycle

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