Question: Overview: After reviewing a synopsis of a mobile campaign, you will summarize the goals, execution, and results of the campaign.
Prompt: Select one of the campaigns below and address the following topics:
- Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on?
- Solution: What was the solution? How did they effectively leverage the benefits of mobile advertising?
- Audience: Who was the target audience?
- Results/KPIs: What KPIs were used to measure success? What were the results of the campaign? If you cannot find this information, explain the KPIs you would have recommended for the campaign.
- Recommendations: How could they improve or extend the campaign further?
Campaign Options: Choose from one of the seven campaigns featured at the 2017 Cannes Festival of Creativity. You may want to conduct additional research to find more details on your selected campaign.
Guidelines for Submission: Your paper must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three citations in APA format.