Assignment: Marketing Internal And External Environment
Suppose you are the owner of a successful bakery. Your bakery's success depends on certain factors such as the quality of your products, their pricing, the location of the bakery, and the demand. Similarly, the success and failure of a company's marketing program is influenced by both internal factors, which arise within the company, and external factors, which arise outside the company.
Based on your readings:
• Compose a 500-word response that depicts the internal and external marketing environments that affect your current or past employer.
o Briefly describe the internal variables that influence your company's marketing efforts. Rank each internal variable in the order of its impact, from the lowest to the highest. Also identify each variable as controllable or uncontrollable. Provide further detail and explanation, as needed.
o Present the external variables that can influence your company's marketing efforts. Provide additional notes, if necessary.
• Present your response in a clean, professional format that is worthy of a department meeting at your company's headquarters.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.