Discussion: Traditional Communications Channels
Watch the youtube video- "Marist College: Embracing an Integrated Approach to Customer Communication", and answer the following questions based on the hypothetical business you created for this class (by the way, Dr. Schultz was one of my professors at Northwestern):
Question One
• Tell us about your company or product/service. What is your positioning statement? How do you distinguish your product or company from your competitors? How will you communicate the message of your positioning statement to your targeted consumer? Describe your ad and promotion.
Question Two
• Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.
Question Three
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.