Positioning and brand loyalty

Assignment:

Positioning and Brand Loyalty

1. Identify at least three sports products to which consumers demonstrate high degrees of brand loyalty. Summarize these products and why you think loyalty is so high.

2. Search the internet for the websites of these products. Compare and contrast between the products' positioning on their websites. Discuss what you as a manager would do differently with these products in terms of positioning.

3. Include strategies that have worked best and are supported by research from scholarly sources as well as from the course text. The paper should be two to three pages in length, not including the title and references pages, and formatted according to APA style guidelines. A minimum of three scholarly sources must be used.

 

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Business Management: Positioning and brand loyalty
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