Assignment
Develop a PowerPoint presentation of 7 to 8 slides for a proposal, including 200-250 words of speaker notes per slide, covering the following: The proposal should begin with a brief explanation of each separate technique (1-2 slides). Present your evaluation of each technique's strategic contribution to the e-business's market leadership (3-4 slides). The specific techniques that you should evaluate in your plan include the following: personalized customer interaction customer relationship management (CRM) customer experience management (CEM) interactive relationship marketing mass customization customerization Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives (4-5 slides). Use the presentation notes section to describe concept applications in detail.For more information on creating PowerPoint Presentations, please visit the Microsoft Office Applications Lab.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.