Perform all the marketing functions
Discussion:
Must a retailer be involved in performing all the marketing functions? If it can rely on other members of the channel, what function can they perform and which members can perform them?
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Must a retailer be involved in performing all the marketing functions? If it can rely on other members of the channel,
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How has this company handled the ethical implications of its product with a focus on social responsibility, integrity, and business ethics?
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