Company: Starbucks
Product: Lemon Blackberry Iced Tea
Overview: In this milestone, you will complete a SWOT analysis. The SWOT analysis will include both an internal SWOT and an external SWOT Analysis. The internal SWOT section should address the strengths and weaknesses (internal) that logically exist for this opportunity, supporting your claims with examples from your research. The external SWOT section should address the opportunities, threats and trends (external) that logically exist for this opportunity supporting your claims with examples from your research. Note: the SWOT analysis aspect is a formative activity that informs brand research information and new product data information, but will not be resubmitted in the final marketing plan.
Specifically, the following critical elements must be addressed:
SWOT Analysis
- Internal SWOT: Strengths and weaknesses (internal) that logically exist for this opportunity, supporting your claims with examples from your research.
- External SWOT: Opportunities, threats, and trends (external) that logically exist for this opportunity, supporting your claims with examples from your research.
Guidelines for Submission: The SWOT Analysis should follow these formatting guidelines: Use of 4 sources, 3-4 pages double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format.
Company: Starbucks
Product: Lemon Blackberry Iced Tea