Discussion
• Explain how his is possible for someone at Minitrex to call a customer and not know (a) that this is a customers and (b) that this is the third time this week that they had been called?
• Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Text Book: IT STraTegy: ISSueS and PracTIceS James D. McKeen and Heather A. Smith, Third Edition.