Outline a communications plan the company could use


ASSIGNMENT 4

Identify one of the firm's major competitors that you would consider working for.

Research the corporation on its own Website, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Develop an eight slide PowerPoint presentation with speaker notes. You may choose to compare your chosen corporation to a major competitor with whom you would like to work.

-Determine the impact of the company's mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

-Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

-Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

-Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

-Develop an executive level Power Point presentation with 8 slides with speaker notes and appropriate graphics or professional video.

-Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.

-Use at least three quality references.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Business Management: Outline a communications plan the company could use
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