Organizational capabilities for competitive advantage


Question 1. Select a Fortune 500 company of your choice (not Southwest airlines, GE, Wal-Mart, Intel or Microsoft or Toyota) ). Analyze three key organizational capabilities that give the company a competitive advantage.

What is it about these capabilities that give the company its competitive advantage? Focus on the three best organizational capabilities demonstrated by the company by providing specific and precise facts you uncovered in your research. Online publications such as BusinessWeek and The Economist, and assorted Web sites, will help you gather these facts.

Question 2. Would you like to work at Southwest or BMW? Why or why not? (Answer for both companies.)

Question 3. Select a company that you believe demonstrates and excels at shared mindset and coherent brand identity (as described by Ulrich & Smallwood) as an organizational capability. How does it do so?

750 to 800 words.

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