Models relevant to the practice of public relations


Assignment:

We work with many different types of people who communicate in different ways. Some are introverted and do not relay necessary information, and some deliver too much information. Whatever the case may be, people communicate with others in different ways.

How can this inconsistency in communication affect the operation of the firm? Are these communication deficiencies correctable or are they merely a part of one's personality?

We have all heard trite expressions such as "You are what you eat", but did hold true about your communication style and your personality?
If you are an introverted person does that make others assume that you are passive and do not communicate properly because of your desire to not be at the front of a conversations?
If so, how can you maintain your personality without causing people to perceive you in a negative light?

In this age of technology, there has been a shift in the way that we, as people, communicate. Is there a difference between the ways that a newer accountant communicates within their firm compared to the way that an accountant who has been on the job for over twenty years communicates on the job?

Provide an example of how each type of accountant would respond and in what medium regarding a meeting that was scheduled at the last minute.

"At critical times, people become more sensitive to the adequacy of their leadership. If they have confidence in it, they are willing to assign more than usual responsibility to it; if they lack confidence in it, they are less tolerant than usual."

Can you draw upon a public event in which people's confidence (or lack thereof) in leadership shaped their opinion of an organization or of a leader?

Describe four ethical theories or models relevant to the practice of public relations.

Which of these theories do you believe is the most applicable for an organization's public relations practitioners to consider when upholding sound ethics and a positive public image? Explain your answer.

Four ethical theories:

  • attorney/adversary model
  • two-way communication model,
  • enlightened self-interest model,
  • responsible advocacy model,

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